Keynote Speakers

Prof. , David Ahlstrom

The Chinese University of Hong Kong, China

Research Area: Management of Technology, Organisational Behaviour, Leadership, Entrepreneurship

Speech Title: Influence and Leadership in Modern Organizations

Prof. Yuhanis Binti Ab Aziz

Universiti Putra Malaysia, Malaysia

Research Area:  Tourism and Hospitality Marketing, Services Marketing

Speech Title: Digital Marketing: Implications and Insights for Future Researchers

Abstract: One of the most important concerns in marketing products and services is  ensuring that the activity reaches the customers. Digital marketing, also known  as online marketing, is a popular marketing strategy that plays an important  role in promoting a brand and connecting it with potential customers.  Customers are reached through digital channels in digital marketing. This talk  will look at the main elements of digital marketing from both anecdotal and  academic-research perspectives. One of the most difficult challenges for digital  marketers is figuring out how to stand out in a sea of oversaturated digital ads.  This presentation suggests some future research directions, such as influencer  marketing, live streaming, data-driven marketing, artificial intelligence, and  many others. Finally, this presentation will provide an in-depth look at the  relationship between digital marketing and academic research.

Assoc. Prof. Roziya Abu

Universiti Teknologi Mara, Malaysia

Research Area: Information Science, Social Informatization, Rural Library & Community Development

Speech Title: Rural Community Development Through Social Informatization in Digital Management

Abstract: Social informatization refers to the process by which the social capacity to generate, process, and  transmit information grows. As a result, the concept of digital society reflects the outcomes of  modern society's adoption and integration of information and communication technologies in their  daily activities. Today, there is an increasing trend in rural community development through social  information technology (SIT). This trend is driven by the increasing demand for more effective  and efficient ways of managing information. In particular, this growing interest stems from the  need to transform traditional organizations into more flexible and scalable digital organizations in  order to respond to rapidly changing market environments. Furthermore, it describes the  possibilities created by the use of information and communication technologies to enhance  individual and social well-being and facilitate knowledge creation and innovation. The concept of  digital society signifies the process of the transformation of conventional social and business  systems into a more fluid and open environment that is characterized by the increased use of  digital technologies for a wide variety of purposes, including education, entertainment, healthcare,  governance and management, and service delivery. In this paper, the focus will be on the role of  rural public library SIT in enabling rural community development and its contribution towards  overcoming barriers to rural prosperity in the context of modern societies. Moreover, discussion  on how the adoption of social informatization strategies can address various challenges facing  rural communities such as poor access to healthcare and education services as well as declining  employment opportunities due to deindustrialization and economic stagnation. Rural Public  Library Community Development Framework will be introduced to aid in the development of  sustainable rural communities through the use of social informatization.

Assoc. Prof. Norhayati Hussin

Universiti Teknologi Mara, Malaysia

Research Area: Strategic Information Magement, Information Systems Magement, Information Behavior and Ethics,  Information Analysis, Human Computer Interaction

Speech Title: Local Content Development in the Cottage Industry

Abstract: Local content is an expression and communication of a community’s locally generated,  owned, and adapted knowledge and experience relevant to the community’s situation. In most of the  world, local content is still inaccessible even to the local population, not at the broader level. One  type of local content is knowledge of the local people in the cottage industry in Malaysia. There must  be action taken to determine the types of local content in the cottage industry among the community  that we should keep for future reference. To explore the best mechanism to manage and share the  local content in the cottage industry by the local community, and to develop a comprehensive local  content mechanism for the cottage industry to enhance the local content availability towards  sustainable development of society, especially on the digital platform. The young generation prefers  to use online databases, websites, or any digital platforms to transfer, search and disseminate knowledge. Thus, there must be a comprehensive initiative to preserve the local content of local  people to sustain the local content in Malaysia because it plays an important role in economic growth.  Even though this industry takes part in the village area, it contributes to Malaysia’s economic  development